Hi! I'm Kaitlin, a Senior Brand Designer and Illustrator creating thoughtful, strategic design for restaurants, hospitality, and consumer brands. I love helping businesses tell their story through visual identities, illustration, and design systems that feel as intentional as they are memorable.
Throughout my 10+ years in design, I’ve had the pleasure of working for a college print shop, advertising agencies, and an intentional brand studio. Whether in person or remote, I thrive in the collaborative structure that produces great designs. From building small mom-and-pop brands to expanding established brands’ impact, I love bringing order and function to design systems (on top of making them look great, duh!).
I’m the classic kid caught doodling in class turned illustrator. I believe there is so much power in the hand-drawn arts and the limitless opportunities they can create. From subtle textures and lines to complex drawings, I thoroughly enjoy infusing illustration into all of my projects.
Before my pen hits paper, my process begins with understanding the client, their vision, and their goals. Connection is at the heart of it all and is crucial to developing a brand (or even a small project, like a menu). From early sketches to polished final files, I value collaboration, curiosity, and attention to detail.
Research Triangle Park, Ludwig Drums, Band Together, Lallemand Brewing, Raleigh Magazine, The Holderness Family, YIMBYtown, Lenovo, Sensus, Builders Mutual, Vidant Health, SAS, Raleigh Convention Center, Durham Distillery, Boone/Watauga County, Chapel Hill/Orange County, Wilson, North Carolina, Charlottesville, Virginia, Wilmington and Beaches, North Carolina Zoo and Aquariums
When I'm not zhuzhing and clicking, you can find me in several places. I’m either scouring my local thrift store for treasures with an interesting story, serving up a new recipe for friends from my cookbook collection, or posted up at my local beach reading my current historical fiction novel.
I'm currently exploring new opportunities where I can contribute thoughtful design, collaborate with great people, and continue growing as a creative. Whether it's building brands from scratch or helping an established company evolve, I love creating work that leaves a lasting impression.
